William Boon - Founder & Managing Director W Group

A Brisbane local with a genuine passion for quality spaces and exceptional short-term stays.

As someone who’s grown up in this city, I understand the lifestyle, character, and rhythm that make Brisbane special — and I bring that local insight into every property and guest experience.

W Group was created from a simple vision: to combine design, comfort, and trusted management into one seamless experience. With a background in property and client service, I personally oversee every detail to ensure each stay feels effortless, every home is cared for, and every partner feels confident their property is in good hands.

At W Group, it’s not just about accommodation — it’s about creating meaningful experiences that reflect the warmth and personality of Brisbane itself.